Apple App Store search ads have made their way to India along with 45 other countries. Apple announced on Wednesday that developers in these countries can now start promoting their apps on App Store search pages in order to gain more exposure. The Search Ads, originally launched at WWDC 2016, help the developers gain more traction for their apps to enhance their visibility among a sea of apps. The apps show up as the first result on a search page on the App Store with a blue background. Until now, the Search Ads feature on the App Store was limited to just 13 markets.
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The change was announced by Apple through a notification on its developer website. The countries, other than India, to get the Search Ads includes Egypt, Israel, Jordan, Finland, Hong Kong, Argentina, Austria, and Malaysia. Adding the feature to new markets, Apple has also tweaked how campaigns are configured. Earlier, developers had to configure a campaign for every single country individually, however, with the recent changes, developers can assign a single campaign to run through various regions.
Apple is offering two new types of Search Ads: Search Ads Basic and Search Ads Advanced. The Search Ads Basic is a simple solution which requires three parameters from the developers: ad budget, countries where the app needs to be promoted, and of course the app itself. The developers are charged according to the number of installs and the company shows a maximum cost-per-install at the time of setting up an ad. Apple has allowed developers to set their own max cost-per-install. How the developers set the cost-per-install will determine where the ads show up and how quickly the ad target is achieved.
In contrast, the Ads Search Advanced is targeted at developers who want a more hands-on approach to their apps promotion. It provides developers with more options and targeting opportunities for app promotion. With the Search Ads Advanced, developers can select their own keyword, efine their audience, and target both iPhone and iPad. It also offers limitless flexibility in terms of the budget, allowing developers to go as high or as low as they want.
Currently, Search Ads from Apple do not contribute much to the bottom line of the company as other products and services. Nevertheless, it is believed that Search Ads could become $2 billion business a year.
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