Google on its fifth annual Google for India event on Thursday, September 19 announced the major change to Search engine in India, the most important one of them being the introduction of support for new local languages in Search in India.
Back in 2016, Google has introduced a Hindi tab on the mobile-based platform to enable users to look for information and discover content in Hindi. The company says that since the launch till now the Hindi queries in India have increased rapidly by a factor of 10 in the country.
These new languages are introduced in Google Search:
Search users will be able to discover content in a total of nine languages in India.
- Hindi and English,
- Tamil,
- Telugu,
- Bengali,
- Gujarati,
- Marathi,
- Kannada
- Malayalam.
Till now the Google search will support only these nine languages but by the end of the year, it would introduce support for three new local languages – Oriya, Urdu, and Punjabi.
Apart from adding support for seven local languages, Google also introduced a refreshed design for Google Search in India that will highlight queries in local languages. Users can look for content in local languages by tapping on the chip that appears below the search bar.
Google To Become Much More Optimized Search Engine:
Now, users will see search results in their preferred languages based on the context of the information. For example, if one like to see food recipes in Hindi and news in English, then Google Search will automatically show you the relevant content in the respective languages. Google says that these language results will get better in time.
BOLO App To Support Hindi:
Google not only introduced the new language support in its search engine but also in its BOLO app that was launched in India earlier this year.
Google’s BOLO app is a speech-based reading app that is aimed at helping kids read and improve their comprehension skills. At the time of launch, the app was available for content in Hindi and English. But starting from today, the app will also support content in Bengali, Marathi, Tamil, Telugu, and Urdu.
Also Google introduced support for additional languages in Google Lens. Google Lens will also support Tamil, Telugu, and Marathi.