Cab-hailing giant Ola-owned food delivery startup Foodpanda India, has expanded its delivery network to 30 more cities. With the latest addition, Foodpanda is now present across 50 cities in the country.
The newly added cities include Jodhpur, Kota, Udaipur, Amritsar, Ludhiana, Jalandhar, Dehradun, Allahabad, Varanasi, Surat, Vadodara, Aurangabad, Bhopal, among others across India.
“We continue to expand and aim at being present in at least 100 cities by focusing on building the largest and the most-preferred food experience platform,” the release quoted CEO of Foodpanda India Pranay Jivrajka as saying.
Foodpanda has ramped up its expansion efforts, as it competes with Indian food delivery giants Zomato and Swiggy in the domain, who are already ahead in the game.
Earlier this month, Foodpanda acquired foodtech startup Holachef, marking its entry in the cloud kitchen business, as it looks to launch its own food products.
Also this month, Foodpanda onboarded 60,000 delivery partners in five weeks and has now set its eyes on expanding its delivery network to 5 lakh partners by 2020.
Last month, Foodpanda was integrated into Ola’s app, enabling the food delivery startup access to 150 million Ola customers in India.
Foodpanda aggressively started to capture a greater market share in the food delivery segment, with its heavy discounts and cashback offers.
With Foodpanda backed by Ola, the foodtech space could see a lot of competition, considering, Zomato raised an additional ₹1,550 crores from Alibaba‘s payment arm Ant Financial. Also, Swiggy is flush with cash, even with a high cash burning rate.